About us

Persist Motivational Clothing Co. is a LIFESTLYE created by Allen Levi Simmons to INSPIRE the world through MOTIVATION.

Allen Levi Simmons is a United States Marine Corps Veteran, Author, Founder of a Nonprofit, Coach, Mentor, Motivational Speaker, Podcast Host, Event Host and creator of the NEVER STOP NEVER QUIT REPEAT! motto.

After his battle with PTSD and climb towards his purpose, Allen was tired of giving up and giving in. He wanted to share his message to the world so that others would aspire to PERSIST through all that life throws at them.

Allen believes that everyone has the ability to rise, despite the depth of their fall. We are all OVERCOMERS and deserve to tell the world to NEVER STOP NEVER QUIT REPEAT


Our customers are like family and they enjoy wearing our Never Stop gear at their competitions and doctor visits. 

We created a brand that could be versatile; something that would be for everyone at any moment in their lives.

Here at Shop Persist, we have a mission; to help restore hope within communities throughout the United States. 

We love to use customer, blogger and social media imagery to display our products, many of the photos will display "REAL" people and customers wearing Shop Persist merch.  We will do our best to accommodate your needs.

We hope you are able to connect with our products and that our products connect with you. We also hope to stand for something you stand for and to fight for the things you fight for. We hope to bring positivity to your life and that you will do the same for others.

Thank you for shopping Persist and we look forward to seeing you again soon!

Your Fam,

The Persist Team